My infatuation with Cowboy Seasoning Rub started about five years ago. There was this old-school neighborhood butcher shop in Westmont, NJ called The Butcher Bloc (which, unfortunately, has since closed) that was amazing. It was right down the street from the epic Severino Pasta, the best Cannoli I have ever had from Cipolli, and about a half of a mile from the Collingswood Farmers Market. Did I mention there was a wine store across the street? Hmmm, all that weight gain is starting to make some sense now. lol
Anyway, the owner of The Butcher Bloc developed his own line of rubs and seasonings and after tasting a bunch of them, I quickly decided that his Cowboy Rub was the best I’d ever had. I have to admit that I stockpiled a couple of jars before we moved out of the area and only recently ran out.
When I was reading the Whole30 and got to the recipe section, their Mocha & Coffee Steak Rub immediately stuck out and reminded me of my good old Cowboy Rub that I love so much. After making it a couple of times, changing some ratios and adding a couple more ingredients, it’s pretty close. Not exactly like The Butcher Bloc’s but still really good!
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Cowboy Steak Rub Recipe.
- 1 tablespoon kosher salt
- 1 tablespoon ground black pepper
- 1 tablespoon ground coriander
- 2 teaspoons mustard powder
- 2 teaspoons ground coffee
- 1 teaspoon unsweetened cocoa powder
- 1/2 teaspoon ancho chili powder
- 1/2 teaspoon ground cinnamon
- 1/2 teaspoon ground cloves
- 1/8 teaspoon cayenne pepper
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It doesn't get easier than this. If using pre-ground spices, measure and combine all of them in a glass jar. Cover and shake until well combined. Alternately, if you have whole spices, measure and grind each individually in spice grinder or with a mortar and pestle then combine in glass container and store.
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Lightly spray raw meat with a tiny bit of olive oil. Sprinkle rub (start out with just a little - say 1 teaspoon per steak or 1 tablespoon for a 1 pound London Broil) and then rub in with your fingers. Allow to sit 20 to 30 minutes before cooking.
Serving size varies. Makes 1/4 Cup
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Adapted From: Mocha Steak Rub, It Starts with Food: Discover the Whole30 and Change Your Life in Unexpected Ways
Wonder if i could try with pecan coffee?
That would be fantastic Rick!
Put it on Baby Back Ribs, Unbelievable…
Hi Gene – that is an EXCELLENT idea. I haven’t thought of this seasoning for ribs but will try next time!
Have you tried this rub on Red Fish , I was buying cowboy rub from the grocery and now can’t find it any more , may have to try this rub
I haven’t but that sounds amazing!
Grill Mates isn’t making the Cowboy Rub anymore. That’s what brought me here. 🙂
That’s why I’m here too, looks like garlic is missing though…
We love this rub, we use it on all meats. i need to find a conversion table to make it into 6 cups. this is a great recipe!!
Thank you so much and thanks for taking the time to comment!!
Great stuff! Now, I need to compare with JB’s Fat Boy Cowgirl rub which is one of my favorites of all time.
I haven’t tried that one – I’ll have to look for it!
I have made cowboy steaks quite often (Both grilled and pan seared) and have found a key to even more flavor is Truffle butter at plating. It adds this earthy deliciousness that cannot be beat!
I love anything truffle so that sounds like a fabulous idea Robert!
i saw where you responded to someone that instant coffee would work perfectly. Does that mean not to use regular coffee?
Hi Honey,
Either one will work!
made it the other day and it was fabulous! I used 1/2 the salt (because of my diet restrictions) and 1/2 the cloves cause I was skerred 😉 ….. it turned out great though! thank you so much!
Thank you so much (and for the rating!) 🙂
forgot to rate it…. 5 stars for sure*****
Ground coffee?! oh my gawd, I love this! can’t wait to try!!
Hope you love it Alice 🙂