Cowboy Seasoning Rub {for Beef}

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My infatuation with Cowboy Seasoning Rub started about five years ago. There was this old-school neighborhood butcher shop in Westmont, NJ called The Butcher Bloc (which, unfortunately, has since closed) that was amazing. It was right down the street from the epic Severino Pasta, the best Cannoli I have ever had from Cipolli, and about a half of a mile from the Collingswood Farmers Market. Did I mention there was a wine store across the street? Hmmm, all that weight gain is starting to make some sense now. lol

Anyway, the owner of The Butcher Bloc developed his own line of rubs and seasonings and after tasting a bunch of them, I quickly decided that his Cowboy Rub was the best I’d ever had. I have to admit that I stockpiled a couple of jars before we moved out of the area and only recently ran out.

When I was reading the Whole30 and got to the recipe section, their Mocha & Coffee Steak Rub immediately stuck out and reminded me of my good old Cowboy Rub that I love so much. After making it a couple of times, changing some ratios and adding a couple more ingredients, it’s pretty close. Not exactly like The Butcher Bloc’s but still really good!

Adapted From: Mocha Steak Rub, It Starts with Food: Discover the Whole30 and Change Your Life in Unexpected Ways

5.0 from 3 reviews
Cowboy Seasoning Rub {for Beef}
Serving Size Varies (See Notes) Makes ¼ Cup
Serves: 4
  • 1 tablespoon kosher salt
  • 1 tablespoon ground black pepper
  • 1 tablespoon ground coriander
  • 2 teaspoons mustard powder
  • 2 teaspoons ground coffee
  • 1 teaspoon unsweetened cocoa powder
  • ½ teaspoon ancho chili powder
  • ½ teaspoon ground cinnamon
  • ½ teaspoon ground cloves
  • ⅛ teaspoon cayenne pepper
  1. It doesn't get easier than this. If using pre-ground spices, measure and combine all of them in a glass jar. Cover and shake until well combined. Alternately, if you have whole spices, measure and grind each individually in spice grinder or with a mortar and pestle then combine in glass container and store.
  1. Lightly spray raw meat with a tiny bit of olive oil. Sprinkle rub (start out with just a little - say 1 tsp per steak or 1 Tbsp for a 1-lb London Broil) and then rub in with your fingers. Allow to sit 20 to 30 minutes before cooking.

 Cowboy Steak Rub Recipe from

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  1. Honey Wilson says

    i saw where you responded to someone that instant coffee would work perfectly. Does that mean not to use regular coffee?

  2. mochamadness says

    Interesting combination of spices. I definitely wanna try it once I get all of the ingredients. But I have a few ?’s. Do you mean instant coffee? Never heard of ancho chili powder, where can I find it? I don’t see an amount for the cayenne, how much should I use? Oh, and can I use this rub for pan-fried steak? Thank you so much for all your help.

  3. Chester Bronswick says

    Hi fellow steak enthusiasts!:)
    Me and my steak associate Hugo found this rub online in an attempt to spice up our steak nights, we love the idea of cocoa powder to give a deeper taste to the soft succulent loin.

    Would highly recommend to any other lovers of the loin and remember, you can tell a true cowboy by the horse he rides, and in this case it’s a rub-tastic horse! Lol

  4. Jeremy says

    Just made this. Was really tasty but the cloves were a bit overpowing to me. I didn’t even use the full amount. I think I’ll try this again without the cloves and I think it will be awesome.

    • EverydayMaven says

      Hi Jeremy,
      Cloves can be a strong flavor – glad you found a way to make it work for you :)

    • EverydayMaven says

      I too am a huge fan of rubs for beef, chicken and seafood. Such an easy way to add a ton of flavor!

  5. Eha says

    OK: I DO use rubs at least 2-3 x a week. This will be a hugely useful to me as I have never used coffee or cocoa before! Talking about interesting ‘fusion’ cooking, some parts of this recipe actually sound like a Swedish way to cook lamb!!!!!!

  6. says

    I can see why this seasoning rub is a favorite, Alyssa! My taste buds are tingling just from reading all the spices you include. I love the addition of coffee and cocoa, which I can imagine adds some deep, rich flavor. I’ll definitely be mixing up a batch soon. Good spices make healthy eating so much more tasty and fun!
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